How can ORM (Online Reputation Management) Help your Business?

¨Online reputation management is how you’re represented in internet and the way other sees you.

¨Online reputation management is about taking actions and responsibility towards your reputation in internet. For example you manufacture drinking water and there is user reviews saying that the water condition is worst or water is not clean or even water is spreading disease. This might be real or your competitors might be spreading such fake news to destroy you reputation .This happens day to day life for such activity will be monitored by a dedicated team or a it consultancy by reporting or doing the necessary step to help the brand over come the fake or real news .

¨A year back there were news about KFC one of the major food giant company stating there chicken is deadly and might affect cancer, the other allegation was on behalf of frooti (largest selling mango flavored drink in India) juice  saying one of the employees blood is mixed with the drink who is HIV positive. Such wrong allegation could bring your business and reputations right to bottom wrong path.

  ONLINE REPIUTATION MANAGEMENT (ORM) can help you show the world about how you want to be known, how good are you in the market, and how satisfied is your customer. Why you when there are other players who do same product/ Service for a much better price? This is the area you need to have a better recognition rather than being ordinary. Branding is a major area where you need to be careful any kind of allegations could ruin your name totally

¨Today world buying behavior of customer has variations unlike before they have choices offered where it is easy to reach for example let’s take a mobile phone customer.

¨1. Visit shop to see physically
2. Price comparison
3. Review of the product
4. Product comparison

¨  To over come all this a simple review could help your customer to choose you nor to avoid you

¨Price is not a thing anymore customer sees other customers review to make sure you need such reviews or you need to remove unwanted reviews this is where ORM shows up. ORM is about tuning your description or profile and pushing the negatives in manner which attracts customer respect and expectation.